Dangote Cement, Nigeria’s largest cement producer, has announced the commencement of her yearly consumer promo “Bag of Goodies” Spell and win promo. The company announced this in Lagos on Tuesday, 5th July 2022 at a press conference at Sheraton Hotel, Ikeja.
L-R: Group Sales and Marketing Director, Dangote Cement Plc, Rabiu Umar; Group Managing Director/CEO, Dangote Cement Plc, Michel Puchercos; National Sales Director, Dangote Cement Plc, Funmi Sanni; Head of Lagos Office Federal Competition, Consumer Protection Commission, Susie Onwuka, Representative of the Director-General National Lottery Regulatory Commission (NLRC) /Deputy Director Licensing and Regulatory, Obi Iregbu; at the Dangote Cement Plc, Media Launch of Bag of Goodies Season 3 Consumer Promotion, in Lagos, July 5, 2022.
GMD, Dangote Cement, Michel Puchercos, while expressing his gratitude to loyal customers of the brand, explained that the “Bag of Goodies” spell and win promo was a way of appreciating those who have stood by the brand through the years. “These customers have largely contributed to making Dangote Cement the number one cement option in Nigeria, and as such, should be appreciated for their loyalty and commitment,” he said. He went on to say that the “Bag of Goodies” was Dangote Cement’s way of empowering Nigerians to stay afloat in the face of the ravaging effects of Covid-19.”
Group Managing Director/CEO, Dangote Cement Plc, Michel Puchercos.
Speaking on how the campaign will affect the customers, Michel further opined that “the Dangote Bag of Goodies” spell and win promo will give an equal chance to everyone, even those at the grassroots level, to become millionaires.”
L-R Influencer, Emmanuel Chukwuemeka AKA Sabinus; Head, Marketing, Dangote Cement Plc Ralph Agbaje; Bamgboshe Ahmed, past winner; Group Sales and Marketing Director, Dangote Cement Plc, Rabiu Umar; Abai Oluwatosin, past winner; Event host, Frank Edoho.
To further buttress the point that the Bag of Goodies campaign has empowered many, past winners of the promo were also in attendance. They had nothing but praises to bestow on the Dangote Cement brand. Abai Oluwatosin, a one million naira winner from the last edition said “I am grateful that I was one of the lucky winners. The money won has helped grow my business. Thank God for Dangote”.
In line with giving more, Dangote Cement has upped the ante in this year’s edition. The Bag of Goodies 3 spell & win promo is set to produce 125 millionaires monthly as over a billion Naira is up for grabs. Speaking on this, Funmi Sanni, National Sales Director, Dangote Cement stated that “We are determined to give our customers financial wings as we exist to serve.”
National Sales Director, Dangote Cement Plc, Funmi Sanni.
Talking about the brand and what makes it unique, Funmi in her speech pointed out that “we create value through quality products, exceptional service, competitive pricing and unparalleled consumer value proposition.”
The Bag of Goodies spell and win is a consumer promo designed by Dangote Cement to empower Nigerians. The promo has run for 2 years consecutively and this year’s edition, “Bag of Goodies 3” making it the third, is set to produce 125 millionaires monthly. To participate, buy any “Bag of Goodies 3” Dangote Cement, pick out the scratch card inside, scratch it and stand a chance of winning prizes in any or all of the winning categories.
Winnings can be redeemed at any of the 200 Dangote Cement redemption centers spread across the country. The Pan Nigeria campaign will run from the 5th of July till the 31st of October 2022. For more information about the campaign, click here!
Dangote Cement Plc is a Nigerian publicly-traded multinational cement manufacturer headquartered in Lagos. The company is engaged in the manufacture, preparation, import, packaging, and distribution of cement and related products in Nigeria, and has plants or import terminals in nine other African countries.